Order Channels

Overview

• Order Channels groups recognised activity by Order source/channel and fulfilment type.
• Rows include Orders, Gross, Refunds, Net, Average order value, Items, Discounts, Refund rate, linked Customers, New customers, Marketplace order count, and Unmapped items.
• MiniTill groups ONLINE_ORDER as online and marketplace sources such as Uber/imported marketplace orders separately from normal Store sales.
• Unmapped marketplace items are operational mapping signals, not additional sales.

When to use this

• Use Order Channels when comparing direct Store sales, MiniTill Online Ordering, and supported marketplace business rather than looking only at total sales.

Step-by-step

1. Select the period/Store.
2. Compare Net sales and Orders by source.
3. Compare AOV and Refund rate.
4. Review customer/new-customer contribution.
5. Investigate Unmapped marketplace items.
6. Use Marketplace Reconciliation separately for settlement/deposit analysis.

Common mistakes

• Do not treat Marketplace sales as the amount deposited by the provider; fees/adjustments are reconciled separately.
• Do not assume a high order count is a high-margin channel.
• Do not ignore Unmapped items if clean catalogue/reporting data matters.

Troubleshooting

• If an order appears under an unexpected channel, inspect its Order source/channel data.
• If marketplace counts differ from settlements, compare recognised payment period with settlement period.